Practo, the doctor search engine, has acquired FitHo Wellness, which is a
leading digital fitness solution that has over two million consumers
globally.
The acquisition will help Practo rapidly expand its
offerings and move into the preventive healthcare space. It will also
bring the company to become the single health app for consumers need.
The
founders of FitHo, Dhruv and Prachi Gupta will join Practo, with Dhruv
taking on the role of product head for preventive and Prachi taking on
the role of GM - operations, new segments.
Further, the company
also acquires the proprietary algorithm and recommendation engine which
automatically suggests custom diets and exercise regimes to users based
on their lifestyle, fitness requirements and food preferences.
FitHo’s
current offering will phase out over the next 6 months and Practo will
launch a completely new preventive product that will leverage some of
the technology from FitHo Wellness.
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